Women’s Aid
The Pattern of Abuse

Coercive control is a pattern of behaviour designed to control, manipulate or frighten. But not everyone understood it properly. So we created a print campaign to help people recognise it when they see it. The campaign ran in Vanity Fair, Cosmopolitan, Elle, Good Housekeeping, Harpers Bazaar as well as out-of-home sites around the country.

No.3 in Campaign’s Top Press Ads of the Year 2020