Bupa
How is your body performing?
Bupa wanted to make twenty to thirty somethings aware of how their lifestyle choices could be affecting their bodies. So we teamed up with iconic indie legends, The Futureheads, to create an interactive music video. Each band member represented a different part of your body, and depending on your answers to four simple lifestyle questions, they played well or…not so well.
Cannes Lions, Bronze | Clio Awards, Silver x2 | Creative Circle, Silver | Creative Circle, Bronze | Campaign Big, Shortlist | Campaign Annual, Top 10 Digital Innovations
