Have you ever had a few after work, grabbed a Maccers on the way home and then carefully constructed a makeshift table on your lap while the train pulls away, so you can soak it all up with McDonald’s finest? Of course you have. You’re a human.

That’s one of the insights in Only at McDonald’s - a 360 degree platform idea for McDonald’s. It’s all about bringing to life human truths around the products that are universal but as yet un-named. We’re putting them out there for the world to go: “That’s me! I do that!”.

Only at McDonald’s is a huge ongoing platform with OOH, TV, radio, social, press, a Valentine’s Day activation and every other media you care to mention, all showing that going to McDonald’s is part of the human experience.