Cadbury
Secret Santa Postal Service

At a time of year when every brand is trying to out-emosh each other, we took an interactive approach. Throughout the run-up to Christmas we turned posters into postal services, where people could send someone they loved a chocolate bar in secret. The Secret Santa Postal Service was Cadbury’s most successful Christmas campaign ever. They’ve run it three years in a row and show no signs of stopping yet.

Creative Circle, Silver | D&AD, Shortlist